On International Potato Day, May 30, 2025, the potato landscape in India is set to witness a significant event dedicated to the humble yet vital potato. Aloo Sabha, a “Potato Event” hosted by KisanTak (India Today Group), will take place in Lucknow, Uttar Pradesh, starting at 9:00 AM. This gathering is positioned as an exclusive celebration of potato farming and aims to bring together key players in the sector to drive innovation.
The central theme of the Aloo Sabha event is “Empowering Farmers through Enhanced Potato Productivity and Value Addition“. This theme highlights the crucial areas for growth and improvement within the potato farming community. Enhancing productivity means finding ways for farmers to grow more potatoes from the same amount of land, resources, and effort. This could involve better farming techniques, improved seed varieties, or adopting new technologies. Value addition refers to processes that increase the market value of the potatoes beyond their raw state. This could include processing them into products like chips, flakes, or starch, or improving storage and logistics to reduce waste and extend availability. By focusing on both productivity and value addition, the event aims to equip farmers with the knowledge and connections needed to not only increase their yields but also earn better returns on their produce.
The event is designed to be a melting pot of expertise and experience, bringing together 300+ potato farmers, policymakers, scientists, and industry leaders. This diverse mix is crucial for addressing the multifaceted challenges and opportunities in the potato sector. Farmers are practitioners with invaluable field knowledge, policymakers shape the regulatory and support frameworks, scientists contribute research and innovative solutions, and industry leaders represent the market, technology, and financial aspects.
There are compelling reasons highlighted for individuals to Why Attend? this event. Attendees will have the opportunity to discover climate-smart farming practices. In the face of changing weather patterns, learning techniques that make farming more resilient to climate variability is essential for ensuring stable production. Participants can also learn about government schemes relevant to potato farming. These schemes often provide financial support, subsidies, or technical assistance that can significantly benefit farmers.
Furthermore, the AlooSabha will serve as a platform to explore innovations. This includes innovations in potato processing, which can turn raw potatoes into higher-value products, opening new markets for farmers. Cold storage innovations are vital for preserving the harvest, reducing post-harvest losses, and enabling farmers to store their produce and sell when prices are favourable rather than being forced to sell immediately after harvest. Innovations in market linkages aim to connect farmers more directly and efficiently with buyers, reducing the role of intermediaries and ensuring fairer prices.
A significant benefit of attending is the opportunity to network with key stakeholders to strengthen the potato supply chain. Building connections between farmers, processors, storage providers, logistics companies, researchers, and government officials is vital for a robust and efficient supply chain. The list of individuals and organisations associated with the post and comments provides a glimpse into the breadth of stakeholders interested or involved, including various agri-input companies (seeds, fertilisers, crop protection), financial institutions, technology providers (drones), research bodies, and government-related entities. This extensive network potential underscores the event’s role in fostering collaboration across the ecosystem.
For organisations looking to enhance their presence and connect with this key audience, Sponsorship Opportunities Available!. Sponsoring the event offers a chance to elevate your brand with significant visibility. This includes exposure across Kisan Tak’s digital platforms, which boast a reach of 8 M+ rural audiences, plus dedicated shoutouts, banners, and other promotional activities.
Those interested in Participation or Sponsorship can contact P.S. Saini, Vice President, Kisan Tak Business, India Today Group. He can be reached via email at Parminder.Saini@aajtak.com or on mobile at +91 9891655340.
