Partnership Overview
Gujarat-based HyFun Foods has established a strategic partnership with Woolworths, Australia’s largest retail chain, to introduce its Hash Browns and Tots product range to Australian consumers.
Distribution Details
- HyFun’s frozen food products will be available across 1,000 Woolworths stores
- Products will be marketed under the Your Spud co brand
- This expansion follows HyFun Foods’ successful collaboration with Walmart USA
Executive Statements
Kamlesh Karamchandani – Executive Director, HyFun Foods
Our partnership with Woolworths is an exciting opportunity to bring HyFun Foods’ premium products to Australian households under the Your Spud co brand. Woolworths’ extensive reach, unwavering commitment to quality, and strong consumer trust make them the ideal partner to introduce our best-selling Hash Browns and Tots to a broader audience. With this collaboration, we aim to cater to the growing demand for high-quality, convenient frozen food options while elevating the frozen food experience. By combining innovation, exceptional taste, and international quality standards, we are confident in delivering products that seamlessly fit into today’s fast-paced lifestyles.
Joshua Biggs – Managing Director, Your Spud co
We, at Your Spud co, have had the privilege of working closely with HyFun to launch and pioneer Indian potatoes and frozen products into the Australian market. Their commitment to high-quality products and consistent innovation has played a key role in the success of this partnership. Thanks to the superior quality of their offerings, Your Spud co has witnessed continuous growth in our operations and product offerings. The collaboration with HyFun has not only enabled us to meet the growing demand for quality potato products in Australia but has also solidified our reputation in the industry. We look forward to continuing this fruitful partnership and achieving even greater success together.
Market Impact and Future Plans
The partnership is expected to significantly boost HyFun Foods’ international presence and market share in the Asia-Pacific region. With an estimated market value of AUD 450 million for frozen potato products in Australia, this collaboration positions both companies to capture a substantial portion of this growing segment. HyFun Foods has also indicated plans to introduce additional product variants tailored to Australian consumer preferences in the coming months.
