Lay’s Presents ‘Drops of Joy‘ Film: Potatoes as True Superheroes
- Lay’s introduces the ‘Drops of Joy‘ film, emphasizing the role of potatoes as the ‘True Superheroes’.
- The film showcases a unique process that aligns with PepsiCo India‘s commitment to water positivity.
- Through this innovative process, 80% of the water naturally present in potatoes is recycled instead of being lost through evaporation.
Key Points:
- Overview:
- Lay’s, a prominent brand under PepsiCo India, launches the film ‘Drops of Joy‘ nationwide.
- This initiative signifies a significant move towards water positivity and reflects PepsiCo India‘s dedication to eco-friendly practices in its manufacturing units in West Bengal and Uttar Pradesh.
- Water Conservation Process:
- Traditional frying processes lead to the evaporation of about 80% of the water content in potatoes, resulting in wastage.
- Lay’s has implemented a unique method to capture and convert this evaporated water back into a usable form.
- This innovative approach allows the potatoes to reuse their own water, symbolizing the superhero concept embraced by Lay’s and supporting the company’s goal of achieving water positivity within its facilities.
- Animated Film ‘Drops of Joy‘:
- The water recycling process is vividly depicted in an animated film named ‘Drops of Joy‘ by Lay’s.
- The film aims to evoke feelings of joy, inspire hope, and establish a strong emotional connection with the viewers.
- Quotes from Executives:
- Jagrut Kotecha, CEO of PepsiCo India and South Asia, stresses the importance of water security and the company’s commitment to water-positivity through initiatives like ‘Drops of Joy‘.
- Rinkesh Satija, senior director & Supply Chain head India Foods Operation at PepsiCo India, highlights the project’s focus on innovation and sustainability to reduce the environmental impact.
- Saumya Rathor, category lead for Potato Chips (Lay’s) at PepsiCo India, emphasizes the brand’s dedication to sustainability and innovation for a better future.
- World Environment Day Significance:
- Launching ‘Drops of Joy‘ on World Environment Day underscores PepsiCo India‘s dedication to sustainability and environmental conservation.
- The project reflects the company’s ongoing commitment to water conservation, reducing the environmental footprint, and creating a more sustainable future.
Overall, the ‘Drops of Joy‘ initiative by Lay’s not only celebrates the superhero qualities of potatoes but also exemplifies PepsiCo India‘s strong focus on sustainability, innovation, and environmental stewardship across its operations.
