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In Haryana’s Kurukshetra lies Shahzadpur, a small village that has become synonymous with quality seed potatoes, driven by the passion and vision of Mr. Harvinder Singh. As the founder of Noor Agri Farm, Mr. Singh has taken seed potato cultivation to next level, turning his ancestral farming legacy into a modern hub of innovation and quality seed production that is making an impact all across India.
From Simple Beginnings to Seed Excellence
When Mr. Singh began his journey in 2002, he grew table potatoes meant for local markets. He quickly realised that success in potatoes requires looking beyond immediate gains, so he began considering the long-term prospects of his farm. Through his curiosity and business acumen, he discovered the potential of seed potato production. This major shift in focus was transformative: it offered better financial returns, long-term sustainability, and an opportunity to contribute to the future of farming.
His entire operation soon transitioned to specialised seed potato cultivation. Today, Noor Agri Farm spans more than 200 acres and is devoted entirely to producing high-quality, early-generation potato seeds.
Committed to Quality, Innovation, and Technology
What truly sets Mr. Singh apart is his steadfast commitment to delivering quality seeds. He produces early-generation, genetically pure seed potatoes using minitubers—a technique that ensures vigor, disease resistance, and uniform growth. These seeds are sought after by farmers across India, traveling to places like Gujarat, Punjab, Uttar Pradesh, Bihar, West Bengal, Karnataka, and Jammu & Kashmir. Farmers from various states count on Noor Agri Farm for seeds with high germination rates and consistent quality.
Diversity, Collaboration, and Variety Leadership
Mr. Singh’s portfolio boasts an impressive range of potato varieties from both private and public breeding programs. He grows Santana, LR, Diamant, Kufri Pukhraj, Kufri Uday, and Kufri Himalini, among others. This diversity makes Noor Agri Farm a reliable source for both traditional and innovative seed potatoes.
His collaborative spirit is evident in partnerships with organizations like Mahindra HZPC (the Indo-Dutch seed giant), the International Potato Center (CIP), and the Department of Horticulture (DOH) Haryana. Such connections help bring international expertise and local relevance together, elevating farming standards and boosting productivity.
Championing Responsible Agriculture
As an ambassador for Bayer—one of the world’s leading agri-input firms—Mr. Singh advocates for responsible use of crop protection solutions. He stresses integrated pest management, teaching fellow farmers how to keep their crops healthy without compromising environmental sustainability. Through regular demonstrations and field days, he helps spread the message of safe chemical application and best practices in potato farming.
Leading by Example
Mr. Singh’s farm is more than a business; it’s a living laboratory for potatoes. He’s an early adopter of modern farm machinery like GRIMME, precision irrigation, mechanized planting, and scientific seed grading. Staff and visiting farmers see firsthand how technology can transform yields and reduce risk.
By maintaining open communication with his peers, Mr. Singh encourages innovation and education. He provides advice, organizes farmer meets, and shares practical know-how about scientific potato growing and crop diversification. His energy and enthusiasm for learning have led many farmers to improve their practices, diversify into new crops, and transition towards more resilient and profitable enterprises.
A Model for the Future of Farming
Mr. Harvinder Singh’s story is one of vision, grit, and unwavering commitment. Noor Agri Farm has become a benchmark in Indian seed potato production—a place where ideas are tested, success is shared, and farming is viewed as a profession with dignity and promise.
Impact Beyond Potatoes
Mr. Singh’s work doesn’t just benefit potatoes; it is helping to transform regional potato farming. When farmers use premium seed, they see better yields, healthier crops, and improved income. His leadership has inspired others to adopt modern approaches, experiment, and believe in the power of collaboration and technology.
Transforming Challenges into Opportunities
Through ups and downs, Mr. Singh has remained resilient. He’s faced market shifts, pest outbreaks, and weather uncertainties with optimism. Each challenge is met with innovation—whether in developing resistant seed varieties or adapting irrigation schedules—to ensure the farm’s success and stability. The journey of Noor Agri Farm, and its impact under Mr. Singh’s leadership, provides a roadmap for progressive potato farming. By intertwining tradition with modernity, courage with curiosity, and technology with community building, Mr. Harvinder Singh has truly become a pioneer in Indian Potato farming.
